Tuesday 24 May 2011

Introducing: Yull Shoes

My Fashion Secret loves discovering new names and like-minded designers. Imagine our delight when lovely Sarah Watkinson-Yull of Yull Shoes got in touch. Pretty and intelligent 21 year old with a promising shoe line, are you serious?! It was love at first sight...

Looking at her website with fun images of London landmarks and brightly coloured shoes with a Union Jack on each sole we fell for Yull and Sarah wholeheartedly. And so will you, no doubt!

 sarah yull
Sarah Watkinson-Yull, Yull Shoes

Yull is a mix of vibrant colours and playful patterns on classic designs. Result - very wearable and timeless shoes that are a rarity in the existing market. The brand is very patriotic in its Britishness and plays with the idea of the English Summer Season with its plethora of sporting and cultural events

ascot-hoxton
Ascot (Left) / Hoxton (right) - Retail price £65 MFS special one-day only offer £40

Best-selling Ascot shoe is named after the famous racecourse and the even more famous Royal Ascot week, attended by the Royal Family. Royal blue shade with a summery peep-toe - a clever fashion statement, isn't it?

If Ascot is very much blue skies and white clouds of the English summer, Hoxton reminds us of that very British summer staple – strawberries and cream, with daring fuchsia colour referencing East London's free-spirited creative scene. We’ll take both in UK 4, please!

cornbury yull
Cornbury - Retail price £65 MFS special one-day only offer £40

Inspired by the Cotswolds and in particular Cornbury Park, the colour of Cornbury from Yull Shoes represent Cotswold stone, blue summer skies and flaming log fires. Summer is even more fun with a pair of these, we say

grosvenor copy
Primrose (left) / Grosvenor (right) - Retail price £65 MFS special one-day only offer £40

Primrose is named after - you guessed it - London's chi-chi area of Primrose Hill which has one of the best views of the city and possibly the biggest number of celebrities per square meter. Two-tone grass green and emerald shoes are perfect for a picnic - bring out the champagne and admire London's skyline in style

Grosvenor bears the name of the exclusive Grosvenor House Hotel in Dubai, these black patent beauties are a true classic re-invented with Yull's signature detailing

Sarah Yull shoes
Sneek preview: Yull Shoes at My Fashion Secret

This collection from Yull shoes is made from eco-suede and eco-leather that look and feel like real leather/suede, but are not produced from animal skins. As seen (and drooled over) in high-fashion-mode at Stella McCartney, these materials are animal-friendly and suitable even for strict vegans. Add fantastic colour combos, chic and comfortable 3.8 inch heels and a special offer of -£25 per pair - you can't go wrong, really

Sarah's puppy

Our love for Yull Shoes was cemented when we met Mr Piffles or Piffi, who is Sarah's little helper at Yull Shoes HQ. See you this Saturday! x

www.yull.co.uk / Yull shoes on Facebook

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