Sunday, 27 March 2011

Big THANK YOU & photo post

It's been an absolute pleasure to welcome all MFS guests and friends this Saturday, thank you all for coming, supporting & making it a huge success!

We hope you've enjoyed yourselves as much as we did, had fun dressing up, rifling through the rails, digging in bargain boxes, downing mojitos (2 for 1, yay!) and singing along to Kings of Leon :)) What a day!!!

Check out images from Saturday by our dear friend & amazing photographer Natalia Ilina

lovely pastel spring shades in our vintage collection

vintage 70s pastel pink pleated dress to die for

everyone went crazy for these original Ossie Clark signed archive print silk dresses

Julia Gordina and Kate Shults (My Fashion Secret), Iulia Filipovscaia (Lana Siberie)

Balenciaga, Marni, Ralph Lauren, Eley Kishimoto... designer fashion bargains galore!

colourful jewellery in leather, metal & semi-precious stones by the super bubbly Amma Gyan

our colourful collection of 1940s-1980s frocks - bring on the sunshine!

Even the boys enjoyed browsing :) & getting gifts for moms & girlfriends too

Chelsea ladies trying on Bernstock Speirs for Peter Jensen veiled visor hat. wedding season, anyone?

award-winning make up artist Silvia Pinzaglia working her magic - smoky eyes made easy

photo shoot in progress in our mobile photo studio (and aren't those frescoes on the wall fantastic?? we felt like having a party in a 16th century castle!)

picking out best shots in our mobile photo studio

Marni grey leather platforms getting the attention they deserve

gorgeous display of vintage purses from lovely Roberta (right) of Van Der Brit

vintage purse embellished with turquoise crystals reminds us of Prada chandelier collection (dangling crystals!)

Jimmy Choo patent & water snakeskin pumps from Frankie&Lola, queens of designer dress agencies

to die for brand new black lace Valentiono peep-toe pumps from Frankie&Lola

Ralph Lauren classic red check shirt from Frankie&Lola

Ossie Clark signed archive print silk dress in pink & blue

Ossie Clark signed archive print silk & chiffon scarves

hand picked vintage jewellery and stunning silk collars beaded with pearls & crystals from Van Der Brit

Big THANK YOU to everyone who made it happen & made it such fun! Thank you Natalia, Frankie&Lola, Pyrus, Avsh Alom Gur, Lana Siberie, Amma Gyan, Natasha Salkey, BiChen, Silvia Pinzaglia, Aragon House, Alex Ricochet, LondonFlashback, TimeOut, WestLondonLiving, DV8 Fulham and all our dear friends!

Stay tuned & add us on Facebook to be the first to find out about future events and secret offers

with love,

Julia Gordina and Kate Shults

My Fashion Secret


Saturday, 26 March 2011

My Fashion Secret is revealed TODAY!

Open for ONE DAY only, My Fashion Secret Pop Up Shop starts at noon TODAY Sat 26 March

12-5 pm @ Aragon House
247-249 New Kings Rd London SW6 4XG
Parsons Green tube (District Line)

Recommended by TimeOut London
time out print issue

Check out our amazing line up of young design talent, big name brands, hand crafted jewellery & accessories. Treat yourself to bargain shopping & pick up a few gifts for loved ones (dear moms, especially :)

Don't miss out on the amazing 40% OFF beauty makeovers from the award winning makeup artist Silvia Pinzaglia

With much more still kept secret, you have to be there to see for yourself!

Cash only, nearest ATM is 3 min walk away @ Parsons Green tube station

Make sure you add/like My Fashion Secret facebook page to stay updated on future events and hot secret offers

We look forward to welcoming you all tomorrow for a perfect Saturday in leafy Parsons Green!

Lets dress up, drink champagne & then watch the boat race in style from 5pm (another secret - Aragon House has a HUGE screen & a well stocked bar :))

With love,

My Fashion Secret


Friday, 25 March 2011

Just in - London Fashion Week catwalk looks

Since My Fashion Secret will be revealed in just a few hours, we thought we might tease you just a little bit more with a sneek peek of our London designers corner

Up to 80% off (yes, 80%!) sumptuous printed silk and chiffon dresses, jersey T-shirt tube dresses and fluid silk tops from Avsh Alom Gur

Avsh Alom Gur

And some amazing bargains on Eley Kishimoto genius eye-popping creations
Eley Kishimoto

And much much more - you have to be there to see for yourself. Come early to snap up the best pieces at the best prices

Available for one day only Sat 26th March (TODAY) @ My Fashion Secret Pop Up Shop

Join us on Facebook to get all the latest news and hot offers
My Fashion Secret Pop Up Shop starts TODAY!

Check out our latest entry in the vintage corner - the fabulous Van Der Brit and her collection of hand picked vintage jewellery and accessories. Retaining their history and charm, these are unique pieces of fashion history to wear and treasure.

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Available for one day only 26th March @ My Fashion Secret Pop Up Shop

Join us on Facebook to get all the latest news and hot offers

Bloggers for Japan sale & silent auction at The Horatia Sat Mar 26th


This Saturday 26th (TODAY) Katie Antoniou and friends are holding a Bloggers for Japan sale and silent auction at The Horatia in London with all proceeds going to aid Japanese charities. Bloggers, fashion insiders, authors, artists and big businesses have all given generous and very exciting donations. Here are just a few things up for grabs:

- clothing by London designer Elizabeth Lau

- make-up course at Illamasqua for 4, each receiving a two hour course as well as £25 worth of products each

- Upcycle your shoedrobe voucher from I CAN make shoes

- Vouchers for classes at The Make Lounge

Artwork by Little Doodles

Signed copy of Green is the New Black by Telegraph journalist Tamsin Blanchard

And many more fabulous fashion & beauty products up for grabs, so go & get yourself something nice & help others in need!

Look out for this chic little 70s lace dress and crochet bubble necklaces from My Fashion Secret vintage archive too. Place your bids!


Bloggers for Japan event on Facebook


Cecilia Hammarborg joins MFS

Another amazing addition to our HOT-YOUNG-DESIGN-TALENT corner - welcome Cecilia Hammarborg with super generous discounts on her best selling coats and macs as well as samples and one-offs from the current print-led SS11 collection.

wax coat
Riding Hood Coat / Was £300 now £99
The Riding Hood coat is a beautifully tailored frock coat with hood, fitted bodice with a neat collar that lays open across the chest or can be buttoned up to the neck in windy weather, the skirt has an a-line shape with two large pockets and a pleated back detail. Chocolate cotton lining. Shower proof. 100% wax cotton

ezerin mac6af
Brick Red Ezerin Mac / Was £450.00 now £120.00
Cecilia Hammarborg's best selling four button mac, belted with a tailored cape and elegant boxpleat at the center back. Finest Italian wool with a brick-red herringbone pattern.

New season SS11 Safra Dress
Elegant sleeveless dress in a bold geometric print with pleated details across the bust

New season SS11 Bo Bolero Wrap
Gorgeous little cropped wraparound top with a bold geometric print, 3/4 length sleeves. Perfect over a strappy dress and with high-waisted trousers or skirts.

New season SS11 Gun&Sparrow signature print silk scarf
100% silk, heavy crepe de chine, 69 x 69 cm. Printed and Made In England

Available for one day only 26th March @ My Fashion Secret Pop Up Shop

Join us on Facebook to get all the latest news and hot offers

Thursday, 24 March 2011

press loving

We were jumping with joy and dancing around the local newsagents when we got our mitts on the latest issue of TimeOut. Yipeeeeeeee!

time out print issue

shh!... saving the best till last, obviously
Come to @ My Fashion Secret Pop Up Shop and see for yourself :)

As recommended by TimeOut London

Introducing: BiChen leather accessories

With everyone and their mom carrying IT bags, must-have bags and bags-of-the-season (frankly, we're not quite sure how to differentiate between those) the desire to have something unique and not instantly recognizable is stronger than ever. Enter our latest discovery in the accessories department...

BiChen hand makes all her leather bags and accessories in London. Cut, stitched and sewed by hand with love. How much more personal and unique can you get?

Black leather messenger bag £165
Striking "owl" shoulder bag in matt & patent black leather woven with metallic silver strips, lined with metallic green leather

Small patent black messenger bag £62
Update on a classic messenger with studs in patent leather woven with metallic silver leather strips

Large gold jelly bean clutch £70
Simple & beautiful scalloped edge design in soft gold leather

wallet big
Long leather wallet in matt black & gold £58
Classic shape gets the BiChen treatment - woven "owl" design in gold on black leather with two zipped compartments

Move over, Bottega Veneta!

BiChen on etsy

Available 26th March @ My Fashion Secret Pop Up Shop

Join us on Facebook to get all the latest news and hot offers

Neurotica joins MFS

Our HOT-YOUNG-DESIGN-TALENT corner is looking better than ever with the arrival of Neurotica. This London-based label excels at printed textiles and does a good job of exploring the contrast between the sweet and the sinister.

All pieces are hand made and printed to the highest quality using supersoft and superfine custom woven and dyed jerseys and pure silks.

Snap up these edgy yet wonderfully wearable pieces at My Fashion Secret Pop Up Shop this Saturday Mar 26th

Bathsheeba Jumpsuit
Was £130 now £59

Tabitha Pinafore in Galaxy print
Was £79 now £38

Gelfling Dark Chrystal Dress
Was £69 now £19

Labrynth Maxi Dress
Was £127 now £63.50

And some hot styles from Neurotica current SS11 collection

Arachnaphobia cotton sweater £95

Liquorish Allsort Maxi Dress £98

Daydream Believer Maxidress £120

Neurotica on facebook

Available for one day only 26th March @ My Fashion Secret Pop Up Shop

Join us on Facebook to get all the latest news and hot offers