Hot Young Designer: Sarmite Ostanevica joins MFS

Latvian-born designer Sarmite Ostanevica has made a name for herself at Riga Fashion Week and scored a sponsorship from Doc Martens to showcase her SS11 collection. Now living and working in London, she is one of the brightest stars to come out of the Baltic fashion scene.

Not a great believer in formal education, Sarmite has become an expert in constructing garments and bringing a fresh new perspective to tried-and-tested styles. Eschewing bright colours and over-the-top embellishments, her signature is in subtle detailing on sharp modern silhouettes.


'Feminine Army' - Sarmite Ostanevica SS11 - photo by Aiga Redmane

For SS11 Sarmire Ostanevica re-worked the idea of army uniforms and added a welcome twist of elegant femininity. With subtle references to the cool sophistication of Burberry mixed in with a bit of Balenciaga's edge the collection has gone beyond the usual military references. Cue structured slim tailoring on chic separates and bias-cut garments in a parade of cream, beige and green linens and cottons.


'Feminine Army' - Sarmite Ostanevica SS11 - photo by Aiga Redmane

Whilst researching for the collection, Sarmite tells us she enjoyed the challenge of transforming the often-masculine themes into feminine pieces. No mean feat, especially with dresses, but the results speak for themselves – less army girl, more urban sophisticate.


Sarmite Ostanevica SS11 editorial

Sarmite liked playing with transforming masculine staples into desirable womenswear so much that this theme resurfaces again in her AW11 collection. Entitled ‘Interview’, it takes inspiration from the modern career women - strong, confident and independent.


Sarmite Ostanevica AW11

Traditional suiting fabrics, associated with menswear, are given Sarmite’s signature treatment. Wool and cottons in neutral shades are spliced and artfully draped on dresses, capes and pin-stripe trousers. Far from your average office attire, this collection is made for working girls that like their outfits both classic and refreshingly daring at the same time.


Sarmite Ostanevica AW11

With high-quality fabrics and immaculate construction, Sarmite creates chic and wearable pieces that will last beyond this season's trends - what else does an urban girl want? Well, we at My Fashion Secret know the answer better than anyone... you guessed it - BARGAINS! And we have plenty of those.



Meet the talented designer herself and snap up her high-fashion pieces without the usual price tags at My Fashion Secret Pop Up Shop - starting from £50 to £220



www.sarmiteostanevica.com

AVAILABLE FOR ONE DAY ONLY @ MY FASHION SECRET POP UP SHOP - SAT 28 MAY

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